7 Steps to Improve Local SEO on Your Website

September 13th, 2020 / Author : TrendiByte

Ranking high on global internet searches is great, but it is not of any great use to you as an entrepreneur in terms of drumming up more customers to your business.

Search Engine Optimization

What you should aim for is to make your business name well-known in your area and to give it a reliable and efficient brand. Here are seven steps to giving Local SEO a serious boost in helping your website earn top rank in local searches.

 

1. Let people know where you are.

It helps to spend more time on making your website useful to your visitors and customers than on making it look awesome. What is the point of cramming numerous widgets and hyperlinks onto your web content when consumers do not even have an idea of how and where they can reach you? Be sure to create a specific page dedicated solely to providing your contact details (business name, phone numbers, address, and locations if applicable). It also helps to enhance each of your location pages to let your audience know you have multiple locations they can gain access to. 

 

2. Content should be your highest priority.

No amount of interactive features and explosive graphics could get the job done on their own! Sure, your viewers might be impressed – for about two minutes, tops. After that, they will stay glued to your site for the articles and blog posts found there. The quality of information you have to offer in your site can spell the difference between turning your site visitors into potential customers and generating numerous views with no interested consumers to show for it.

 

3. Stay in touch with local news and industry trends.

What better way to attract local interest in your business than to write articles and blog posts on what is currently happening in the industry your business is connected to? Then relate the industry news smoothly to the events in your community. Do some research and get creative by noting how industry trends are affecting the way you provide services to your local clients.

 

  • Give your Local SEO elements a boost with keywords.

This is not about stuffing your 300-page content with 15 keywords (plus 3 keyword phrases for good measure). It simply means using well-placed keywords to optimize the 5 elements of Local SEO: URLs, page title and headers, content, and internal links.

 

  • Make use of long-tail keywords and all its variations.

No two people are alike, and the same principle applies to how they might make their local search on your business. Try to put yourself in your target customers’ shoes. If you are offering legal services in Long Island that specialize in foreclosure, for example, you could tailor your site articles to accommodate long-tail keyword variations such as Long Island legal services, foreclosure services in Long Island, a legal attorney in Long Island, and Long Island foreclosure attorney. The possibilities are almost endless.

 

  • Take advantage of how mobile and Local SEO go together.

The ease with which mobile phone users can consult their phones for your business contact details, as well as reviews, should be enough to convince you to go mobile. Search engine studies have shown that some local searches made by mobile phone users have led to a customer walking in on a store right after having searched it on his mobile phone. A number of customers have visited a Business establishment within the day they made their local search. Moreover, some visitors to a store who became customers have known about its location after doing a local search on their mobile phones.

 

  • Take a leap into social media.

Interacting with your potential customers on their mobile phones lets you build a closer relationship with them. You will find it does not cost you a penny to promote your products and services to them on social media platforms. Most importantly, they would find it natural to just pop into your business establishment to visit you, check out your products, and make a number of instant purchases!

 

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