Pay per click marketing uses the search engine to generate clicks on websites instead of earning those clicks through the organic process. The sponsored ads that you usually see at the top of the search page of Google are the PPC ads.

 

How It Works

Whenever an ad is clicked, the visitor is directed to your website and you pay a small fee to the search engine. If the PPC ad or campaign is well-structured and goes smoothly, that fee is no longer important because the traffic is worth more to your site than the amount you pay for it.

For example, if you spend $10 for one click, but the click earns a $300 sale, then enrolling in PPC marketing is a no-brainer.

 

The PPC marketing program is good for everyone

As revealed in a study, people click on paid advertisements more often than on other forms of digital advertisement. It’s good for searchers because most people don’t mind seeing advertisements as long as the products or services are relevant to their needs.

Searchers use search engines when looking for different products and services; for that reason, results with pay per click ads are generally related to what the searchers are looking for. Additionally, Google created a great formula to ensure that PPC ads cater to the searcher’s needs.

 

PPC marketing is good for advertisers

It offers a unique way of relaying their message to an audience that’s specifically seeking out the advertiser’s product. Moreover, searchers disclose their target through search query and so, the advertisers can measure the quality of visitors that are generated from clicks on search engines.

 

PPC marketing is good for search engines

It allows the search engines to provide benefits to advertisers and searchers simultaneously. The searchers find what they are looking for, while the advertisers offer services with their own revenue stream. Search engines provide relevant results while offering an advertising channel that is income-generating and highly targeted.

One unique advantage of this kind of marketing is that aside from rewarding the highest bidders on that particular ad space, Google is also rewarding the ad with highest quality. That means that advertisements which are popular with searchers get more reward, too. In other words, Google acknowledges good performance. The better the ads perform, the higher the click-through rates.

 

Google AdWords is by far the most popular pay per click platform. The PPC model it is based upon makes use of bidding. They pay for every click on their ads. Whenever a search starts, Google chooses from multiple bidding advertisers on AdWords and displays the winners’ ads on the search results page. The so-called winners are chosen through different factors, including the relevance and quality of their ad text and keywords. The size of keyword bids is also considered.

For example, if an online advertising firm bids on the keyword “PPC marketing”, their ad may show up at the very top spot of Google’s search results page.

It’s a win-win for advertisers because in providing the search engines what they need (in relation to PPC ads), advertisers are also providing relevant advertisements to searchers who literally seek out their product.

 

In order to have a successful PPC campaign, the PPC keyword must, first and foremost be relevant. Advertisers can’t risk paying for advertisements that are not related to their business.

Next, the keyword should include the most popular terms in the advertiser’s niche, as well as long-tail tail keywords that add up on search-driven traffic.

Lastly, advertisers must constantly refine pay per click ads so as to expand their campaigns and prevent irrelevant ads from showing up.

 

To Read More –