Choose the SEO Consulting Firm to Hire?

August 8th, 2020 / Author : TrendiByte

Hiring a reliable SEO consulting firm nowadays should be a cinch, but there are still a few untrustworthy SEO companies out there. 

It might be your first time working with an unscrupulous one, but it could lead to your business’ end. It is important to choose the right SEO firm, and it is best to ask your prospective SEO services provider some important questions.

When was the firm established?

You might think that the years of existence of a certain company are enough to prove that they managed to keep their clients satisfied; otherwise, they would not have stayed in the said industry for a long time, right?  Well, knowing their years of service is not enough.  For all you know, the firm might just have given you a random number.  You need to ask them the next question.

Do you have a List of your Past and Current Clients?

A good SEO consulting firm should be willing to present their list of past and current clients without hesitation.  The number of clients they served should give you an idea of whether the SEO company is good or not.  You can also check the current ranking of a particular client’s site, and let it serve as your gauge in decision making.

Do You Always Follow the Requirements Set by the Search Engines?

You need to be careful if your target SEO agency uses strategies such as creating spammy web content, adding hidden links, and other things that are common in the black hat.  If the SEO agency fails to follow the requirements, your site will be penalized if found guilty.  Your site might even get banned.

How do you Plan on Improving the Business Website?

A good SEO agency should be able to discuss with you the things that they plan to do to improve the ranking of your site.  They should discuss the method in detail and must exude patience when you need to clear something.  They should discuss the problem of your site and give an initial assessment.  The consultants must be able to give on-page optimization and make your website truly search-engine-friendly.

What do you want to Achieve?

The SEO consulting firm must have a clear direction as to where they want to take their company, and a desire to give full satisfaction to their clients.  You will be able to determine the kind of service they can give if you learn their goal.  Do they have the drive to do everything in their power to make your business flourish? You need to see a clear sign that your site will be in good hands.  It is also important to see that they are heading towards their goal.

Can you Guarantee a Top Spot on Search Engine List?

If the consultants of a particular SEO firm quickly affirm that they can put your site on the top spot, then it is best to consider other SEO providers on your list.  It takes months before any provider can clearly see if the site will be able to snatch the top spot.  It is possible to rank a particular site at once, but there’s no guarantee that it will remain there forever.  Constant monitoring is needed.  

If the SEO agency needs to make changes to your site, the provider must notify you and tell you about the changes.  The provider must also give you reports regarding the traffic to your site, and a comparative analysis of your competitor.  You also need regular communication to keep your site in good working condition.  It is also prudent to ask about the fees and the things involved in their services.

These are just your initial questions for your target SEO consulting firm.  You can ask other things that you need to clear first or you think are crucial before sealing the deal. 

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