WHY ONSITE SEO IS IMPORTANT FOR GOOGLE RANKING

September 26th, 2019

Search engines are becoming indispensable tools for almost every internet users. They are shaping how individuals acquire information on the web today. They contain hosts of searchable info that helps people find solutions to series of challenges, access reputable and reliable websites, link secured e-commerce stores, locate physical shops and lots more.

Owing to the tremendous benefits of search engines,  more website owners are creating contents that can engage internet users. Since they needed to attract much web traffic to their web pages and increase their consumer base, they focus on how their content can rank on search engines and gain the attention of several eyeballs. That action means a lot for their online businesses. It won’t only help them increase consumer base and business sales; they will also be opportune to minimize marketing costs.

Despite the number of search engines existing to serve a vast population of internet users and website owners, Google remain a prominent leader in the search engine business.

Its recent bot updates – Hummingbirds, Panda and Penguin is continually shaping how website contents are ranked. Both on-page and off-page elements determine the extent of website visibility on Google search engine. If Google is thus prioritizing those elements, there are no reasons to underestimate the value of on-site SEO as far as Google ranking is concerned.

Never think on-site SEO is a complete waste of time. It’s possible to try it and get no results. Nevertheless, that failure is insufficient to assert that on-site SEO is ineffective. According to moz.com ,on-site SEO means the optimization of webpage elements for search engine ranking.  Kristopher Jones, the founder and CEO of LSEO. com described on-site SEO as a method of preparing webpage elements for search engine ranking.

The common denominator of both definitions is that on-site SEO is a part of the broad SEO strategies, which helps the different aspects of a website ranks higher on Google. Going by this definition, it’s easy to infer that On-site SEO is much useful for web content ranking on search engines.  It ensures both search engines and internet users identify the most valuable and relevant content for a search query.

Any website owner who is preparing his/her webpage for Google ranking must understand that on-site SEO is crucial for Google ranking.

This growing importance of on-site SEO with Google ranking evolves because of the following reasons :

 

  • Content is King

Having a well-designed website isn’t bad. However, when the contents are poor, target audiences may not be engaged. It’s been over two decades now that Bill gate foresee the future of the internet. Sometimes in 1996, the industry tech-giant in one of his essays asserted that contents would be the king on the internet. Instead of keywords, contents will serve as the primary metric to determine the relevance of a page on search engines.

Ever since the daily onslaught of advertising messages are on the rise , quality contents have become the top priority of several internet marketing. Engaging and captivating contents on a webpage and exceptional short text on a webpage HTML code are now bringing web contents to the top of search engine result front page.  Initially, catchy words on advertising banners drive huge traffics to brand and agency website. They help various brand hits sales and massively increase their consumer base. However, the mismatch between advertising messages and service delivery quality shapes consumers experiences and thus renders catchy advertising messages useless during marketing campaigns.

Hence, nurturing relationships with prospects became a strong strategy for internet marketers. To gain consumer attention , efforts were invested in content marketing. That development gives rise to creations of blog post, e-books, info graphics, videos and lots more. Then, quality of business relationship with prospects are driven by amount of contents peoples consume online. As a result, content creation became huge, and the best ones top search engines results.

This recommendation is simply because the content is a strong element of on-site SEO . That’s not say you can create just any content for your website. As stated on searchenginejournal.com ,content relevance to user intent can be argued to be search engine most important ranking factor. This is simply because if your content is not related to a search  query ,it will be devalued. That assertion is a piece of strong evidence that there is a strong relationship between Google ranking and on-site SEO.

  • Search Engine Users Behavior is Dynamic

Users BehaviorImagine this scenario: You got stuck during a project and thus requires urgent help on the internet. Time is no longer on your side. Your client is already disturbing you for a quick fix to their project. As a result, you hop to your phone, launch the browser and query the search engine for specific information, be sincere, which characteristics of the following web links will you find engaging?

  1. A substantial webpage with low loading time and no accurate information
  2. A fast loading webpage with no precise information
  3. A fast loading webpage that will contain your most anticipated information.

Of course, you will go for the third options. That’s precisely how your website users are reacting to your web page. Web-users behaviours are dynamics. Their attitudes keep changing every day. More importantly, they prioritise website that offers quality contents, explicitly, contents that match their intent. Additionally, they priorities time above any other things. So, they focus more on website that loads quickly and presents them with most relevant information.

These two factors – page load times and user intent accuracy are among the major things Google consider for a ranking website. They are classified as on-site SEO factors. So, if your website is missing those significant factors, your site may not be credible for Google ranking. Ensure your website images and visual elements are of good quality and sized according to web standard. The smaller your website elements, the faster its loading times.

  • Google Ranks Authoritative Website

An authoritative website is one that contains quality links: inbound links, outbound links and internal links. All these links are often found on webpages. Though they are included on web pages for different purposes, they still serve one common goal – to enhance website authority.

Search engines prioritizes inbound links for three major purposes. These include :
  • Identification of business nature: Inbound links assist search engines in determining the real nature of business. Take for example, if a specific business links to a business called America security website, that implies that the industry has shared a distinct feature with America security company. Google, therefore, see the business as a security business.
  • Indexing: In-bound links give your website the opportunity to be index for search engine ranking. They point search engine to your location and give user the possibilities to find your website.
  • Special consideration: Inbound links are a special signal for search engines. They represent votes. The more inbound links your site gains, the more vote it earns. By so doing, Google will assume your site is offering useful information. As a result, the site will be an authority in that niche.

In On-site SEO, understanding the power of outbound link is one step forward to ranking your content for Google. Majorly, outbound links are made to link internet users elsewhere. These links direct web users to another website or webpage. Outbound links can either be a do-follow link or nofollow link. A nofollow link is quite an abnormal link. It’s often activated by the tag – rel=”nofollow” . It instructs Google spider not to follow a cited link. It’s a link that doesn’t pass any Google Pagerank juice to the targeted webpage. Instead, it avoids the Google Rank flow.

The dofollow link, on the other hand, is that normal link. It is the default, common link and normal link that passes on Google PageRank juice from a webpage to the targeted webpage. Webmaster doesn’t need to add any code to activate this feature. There is no need to change anything. All required is to make a link and thus ,the link automatically become a dofollow link.

Internet links are those links that direct users from one page to another. They are great navigational tools. These links are relevant for three significant reasons :

  1. They permit web user to navigate a website comfortably
  2. They quickly establish information hierarchy for a specific website
  3. They help distribute ranking power around particular websites.

On web pages, search engines need to identify content to rank them accordingly. They as well need crawlable link structure to find and prepare a particular web page for ranking. Several site owners make critical error of burying the main navigational links in ways that search engines can not detect and access. This has a strong implication on how website can be listed in search engine result page. In most cases, their website misses the opportunity of getting ranked on search engine.

To get your content ranked on Google, you must be engaged in onsite SEO. You need to ensure your site has relevant links requires to boost its authority on search engine. These linking are done on webpages. So, effort must be invested in Onsite SEO activities.

  • Google Respects Social Signal

When your website contents are shared on social networks, they are sending quality signals to search engines. Search engines will perceive your website as one which is valuable and reliable. Though social shares are not a direct search engine ranking factor, they still play a massive role in increasing your web ranking points. They have indirect impacts. Since all those shareable content is on-site elements, their links get more acknowledgement and recognition from web users. This shows that a strong relationship exists between on-site SEO and Google ranking.

  • Google Loves Mobile-Friendly Websites

While we’re on the subject of on-site SEO relationship with Google ranking, it’s necessary to state that mobile-friendliness is an excellent factor Google considers for SEO ranking. Currently, the number of mobile devices users outweighs those of desktop users. This development forms the slight changes Google had in its algorithm. It has been adjusted to favor site with mobile-friendly features. Google’s mobile-first index is now in existence. This feature implies that the search engine draws its results from mobile-optimised websites first. This gives them a higher priority over to desktop computers. If your site isn’t yet to be mobile-optimised, you risk the chance of being out of Google search system.

Conclusion

Can on-site SEO yield positive result?

Absolutely Yes. It entails investing time into the entire process. You need to work hard to make your site mobile friendly, improve your website social signal, enhance its authority and populate it with quality contents.

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