Qualities that You Should Look For in an SEO Firm
Because there are millions of companies available, online business is extremely competitive. For this reason, every online business must get the services of a proficient SEO firm to attract more significant and devoted customers to their website.
A good firm completely knows the purpose of internet marketing. They also understand the fact that to be successful in their SEO work, they have to focus on two main things: getting relevant traffic and making sure this traffic converts to leads and eventually to sales.
However, due to the countless SEO companies available, it becomes really confusing as to which one to go to. Furthermore, these companies mostly vow to deliver guaranteed results, which make it extremely difficult for business website owners to choose how to promote their services online.
So, before choosing an SEO company, take note of these qualities that they should have.
1. Accredited and Connected
These traits are crucial in building the credibility of your online business. You can instantly spot if they are present in a firm by going through their website. Your prospective SEO firm may display in their website the accreditation they have with the BBB or Better Business Bureau. They may also be a member of a local Chamber of Commerce, Board of Trade, or other respectable business associations.
You can also check their profile to see if they have highly-qualified personnel and trained in the ways of online marketing. They should also be well-connected that they can access plenty of online resources all over their area and beyond; these resources can even more improve the online exposure of your business in the form of brand mentions and backlinks.
SEO is so popular that a lot of SEO firms use the “black hat” techniques so that their clients would have higher search engine ranking. In general, these techniques include: invisible text, spamming, doorway pages, etc.
These are really helpful to get fast results compared to ethical techniques, but they seldom last long and mostly forbidden by the leading search engines. Keep in mind also that if a website is caught using black hat techniques, its ranking could drop. Before going with an SEO firm, you can ask them first on how they achieve results.
3. Good On-Page Technology
Through the years, it is evident in the ranking reports that on-page technology is important to the ability of the business website to rank high in search engines. SEOs that have strong foundation and background in the technical stuff of online marketing can get your website off the ground.
This would be particularly important to you if you are starting a brand new business site or if your website has never really had a good search engine rankings since it started. Talk to your prospective SEO company what they would do on the technical aspect of your site to launch it “with a bang,” or to increase its current performance.
Many website owners get hurt by dishonest firms that promise things they cannot actually fulfill. Beware of such companies that guarantee you to have top rankings in organic results and those that say they have a good relationship with the leading search engines that would let you have better results.
5. Realistic Work Approach
Proper SEO would take a lot of hours of work and it would be impossible for a single individual to handle SEO services for several clients. You must do a price comparison among some reputable firms to gauge the reasonable rate for good SEO service.
6. Driven by Content
Content is what actually what makes SEO great. If your SEO firm deserves to lead the charge to make your website successful, they would have a content team that is equipped with online gab. This team would reconstruct your blogging strategy, revise your webpages, and create media-rich content with infographics, photos and videos to offer what the customers and search engines demand. Ask if your prospective SEO partner has a team that possess the needed skills to carry out your content plan.
No SEO company can guarantee results, but a good one could really come close to it. A good firm must have a portfolio that chronicles the success of their clients as a result of their great effort. Make sure that the firm can show you their credentials.
These days, SEO is not only about what is happening on your website. Social signals can affect SEO more than ever and the influence of social network activities on SEO would only increase in the future. SEO companies that are really relevant and connected to the constantly changing environment of internet marketing have a huge social media presence.
However, do not commit the mistake of evaluating these SEO firms just by knowing their number of followers as such, but rather observe if they remain active on social media, they post daily, and their profile is optimized.
Their website must show social plug-ins and icons, which means they know the significance of being accessible and connected with different social media platforms and they must be able to answer your queries about optimizing your own presence on these platforms. A good firm would offer to build and run your social media marketing campaign because it is definitely linked to your SEO plan.