Recycling Older Content For Updated SEO Opportunities
When search engines change their algorithm, a lot of websites start to lose traffic fast. The reason why many companies see their rankings dip is that they have a lot of older content hosted on their sites that are not optimized to the standards of today.
When you have a ton of content spread across several sites, and you don’t want to throw it all away, you don’t have to. The best way to work with it is to recycle it and create all new opportunities for traffic generation. You can easily take something that has older elements in it and make it new, and gain a lot of attention.
It starts with understanding how SEO works with content and then it’s a matter of posting it on relevant locations.
The following steps can be utilized to get more attention from search results, even if you have a lot of older content that is dormant.
Step #1: Look At The Analytics
- Log into any analytics system that you have and look at the posts within your site that aren’t getting any sort of attention at all.
- You want to isolate this because that will tell you what’s not working and what may be working.
- If you are seeing no traffic or any increases across all the different pages, then you will need to look into getting a professional SEO firm to help you with that.
- If you are seeing marginal lifts, but nothing in the older content, then you want to isolate the titles of those posts and pages.
Step #2: Look At Updating The Titles
- Once you have a listing of the pages and titles of all the pieces of your site that are getting ignored, you want to update them carefully.
- In order to update them, hire someone that knows how to write for SEO and get them to revamp your titles and content as a whole.
- If you don’t have the budget to hire someone, then perhaps you should look at doing it on your own, but take your time with every single line, and word that you use.
- Attention to detail is important here because you need to make the old, new.
Step #3: Call To Action The Older Content in Your New Article
- When you’re recycling older content, you want to make sure that you link to it within the first 50 words of your new content.
- Call to action the older content by linking to it for reference.
- Then update the page with all new information, or at least information that has been worded with new vocabulary, and adds additional ideas to the existing options.
- The more you focus on delivering a complete upgrade to the past content, the higher the traffic margins are going to be when you’re picked up and ranked within search engines.
Step #4: Post Newer Content To Article Directories
- Aside from updating your own pages, look at posting all new content to article directories.
- Search engine optimization strategies that are using content marketing always rely on these pages for backlinks and traffic overall.
- The key here is to remember to isolate directories that are high in authority and have strict standards.
- If you can’t find any of these, then perhaps turn new updates into guest blog posts that you can post on other people’s websites.
- The key here is to take the old content, revamp it, and add to it. As long as you’re doing that, you’re going to gain a victory in terms of optimization and organic traffic generation.
One last thing to remember is simple,
- Make sure that when moving forward, you make all your content 100% unique, new, and revitalized.
- Search engines are de-ranking a lot of business sites because they try to rehash the past, but without updating the ideas and content.
- That’s why recycling is a bit of a rough business when it comes to complying with SEO.
- However, it’s not impossible, it just takes a little work. That’s where a professional firm could come in handy.