Selecting Keywords for Video Optimization
Video optimization only works with the use of keywords. Without keywords, optimization is not possible to achieve. And just using any keyword will not work too; a good keyword must be selected through detailed research of your niche or market’s keyword demand. So, the process of video optimization definitely involves keyword research; and your keyword research should begin with the video itself.
What is it About? Who is Supposed to Watch This Video? What Could Best Describe The Video’s Topic?
It is important that you focus on the demands of your intended audience because you do not just want your video to be viewed by just anyone; you want it to reach the right people. Getting the right keyword means getting the right audience.
The right keyword for a video is one that is directly relevant to the video’s content. It should be something that is mentioned, discussed or explained in the span of the video.
For example, if the content is about applying lipstick in different styles, your keyword should be directly related to lipstick application like “how to apply lipstick,” “lipstick styles,” or “styling lipstick.”
If the video doesn’t involve any other kind of cosmetic, like eye shadows, then your keyword must not be related to eye shadows; but, if the video involves a part that relates lipstick application to eye shadows, then “eye shadow” may be safely included within a key phrase that pairs it with lipstick like “how to apply lipstick and eye shadow,” “how to match lipstick with eye shadow,” or “lipstick styles that match eye shadows.”
You can actually mix and match your keywords in any order as long as the resulting string does not read awkwardly when you start using it in your video’s title and description.
After determining which words are relevant to your video’s content,
you can then check them using keyword tools like the Google AdWords Keyword Planner, Google Trends, Bing Ads Intelligence, and Wordtracker.
By use of these tools, you can determine how frequently a keyword or key phrase is used and entered by searchers in search boxes. They can also tell you how many searches are made by use of one word or a long-phrase.
From that point, after obtaining the tools’ results, the decision on the selection would be entirely on you. You just have to keep in mind that the keywords you ultimately choose must be relevant to both your content and your target audience. When you have finally decided, you’re ready for the next steps in video optimization.
Your chosen keyword, as you have determined,
should fit naturally in the title of your video. The keyword should be at the head of the whole title and each word should be spelled exactly the same as it had been screened by the keyword tools; otherwise, your keyword will not generate the traffic you originally expected.
Your title must also go beyond just the keywords; you should add a modifier that will distinguish your video from other video titles that also contain the same set of keywords.
When you are all set with your title,
You can start creating your video description where you will be incorporating more of your keywords. The description must be thorough yet precise; it should describe the video exactly as it is and should not involve anything irrelevant.
The mixing in of the keywords would be the tricky part. Since the keywords must blend in naturally with the whole description, the whole text should be composed considering that all or part of the keyword should be used at least once.
You can mix and match the keywords or use each word separately as appropriate;
the order does not really matter anymore in contrast to its use in the title. Once you are set with the description, it is time to choose your tags. Your tags may comprise your keywords in full or partial, and other relevant words that you see as a fit category.
Finally, once the planning is done, you can upload your video with confidence on your website, blog, or YouTube channel and proceed with the video optimization.
After uploading the video, you should enter all the important information as you have arranged; enter the title, add the description, and set your chosen tags. And finally, sit back, relax, and wait for the progress.
