Finding the Right Professional SEO Services Provider
A great professional SEO services provider is something most online businesses need in order to get ahead of their competitors. But not all SEO services companies are the same. Some are more targeted towards providing marketing strategies for bigger companies and could sometimes be too expensive for a small business.
If you are a small business looking to increase traffic and sales for your online business, there are a few steps and tips that you need to follow in order to find the right SEO company.
When looking for the best SEO services you must keep in mind the following:
1. Look at the SEO provider’s reputation
Most online businesses in your area or your friends who are in the online business will have their favorite SEO services company. Don’t immediately think that just because it worked for them, it will work for you. Look for an SEO company that has a reputation of being able to convert random site visitors into buying customers. Find an SEO services provider that has experience with the kind of business that you do. Check forums, blogs and testimonials about the company.
2. Set up a face to face meeting
Most disagreements are rooted from miscommunication and misinterpretation of the kind of service the business wants versus the kind of service that the SEO companies provide. You should meet up with the SEO company representative face to face in order to sort out the details of the things you want to happen to your online business. Let them know your expectations and clearly outline the things you want them to do for your business.
3. They should have great customer service
One of the most important characteristics of a great service provider is a good after-sales program. The best SEO services should have customer service that could be easily accessed via phone or email and can help you with your SEO problems when you need it the most.
4. Scale of business
Whether your business is small or large, the SEO company should be able to accommodate your requirements at a reasonable price. They should be able to provide you with quality service no matter how small or big your business is.
5. The SEO company can be easily reached
If your provider keeps on redirecting you to their customer service hotline for all your questions or their sales executive won’t give you his direct line, mobile or email, then this is a red flag. Your service provider should be easy to reach and should reply to your queries as soon as possible. A good SEO representative will give you his contact details so that if you have any questions, he’ll be able to get back to you with the answers that you seek.
6. Their SEO strategy should save your time
You rely on the SEO company to bring you customers and profit without needing to supervise everything that they do. They should be self-sufficient and should give you a solid plan on how to make the SEO work for you right from the very beginning. They shouldn’t have to keep consulting with you or asking for your opinion on every move that they make.
7. Reporting tools
A good SEO services company should provide you with a detailed progress report and update from time to time. You shouldn’t have to ask them for these reports. They should provide these reports periodically to give you a picture of how their SEO strategy is working for you.
8. Make a list of the things you need
Before going to a meeting with the SEO provider’s representative, have a clear goal of what you want to achieve. Whether you want to drive more people into visiting and purchasing from your website or you want to increase your sales by 20% per month, you have to give the SEO company some guidance as to what you want them to achieve.
9. Keyword optimization strategies
look for an SEO company that uses the latest marketing strategies and keyword optimization strategies. Their methods should not be antiquated and should follow the latest rules set about by the search engines. The rules and algorithms that search engines use for keyword optimization changes quickly. These search engines post new rules every so often that the SEO company should always be aware of and up to date about.
10. They should not give you a 100% percent guarantee
Nothing is 100% foolproof or effective when it comes to SEO. If an SEO company promises you 100% return on interest or double your audience and sales, you should be wary. They may be using SEO methods that are illegal in the eyes of search engines and could land your website in trouble. Some of the most famous search engines give sanctions and punishments to websites who does not adhere to their SEO rules. Your website could even be shut down permanently if they find out that you are doing something anomalous. If their offer sounds too good to be true, then it most likely is.
11. Do your research
Be prepared to compare the different professional SEO services companies in order to get the best deals at the best prices. Make a shortlist of the SEO companies you want to hire and then give each of them a chance to pitch a proposal to you. Don’t get too many SEO company or else you risk losing time with choosing from so many. About 3-5 SEO companies will do.