Social Media Optimization Rules to Success



Newer concepts have come out and these concepts have been accepted as a way of website, product, or service promotion. Among the most recent ones that came out is social media optimization.

This particular concept is similar to other optimization techniques that are used to promote a website or a blog site. However, just like other techniques, SMO has its own unique ways that need to be followed if you want to be successful in the process.

Simply put, the goal of Social Media Optimization is to make sure that you have elements or plugins in your website, content, or blog post that will make it easy for others to spread and share to social platforms.

Below Are Some Techniques That You Can Use to Improve Your Social Media Optimization.


Link Back to Your Site

social media links

The number of authority sites that are linking back to your website or blog will increase your ranking in Google listing. By allowing other websites and articles to link back to your website, you can make it even more optimized. Make sure that you make your site user-friendly and your posts informative so that others will want to return to your site for more.

To increase your linkability, do blog posts, press releases, white papers, RSS feeds, keyword-targeted posts, and many more. Building links is one of the first things that you have to attend to when starting in SMO.


Inbound Links

One way to increase your natural listing under Google is to increase your backlinks. To get more, you can start by rewarding people that link back to your site.


Tags and Bookmarks

Bookmarking and tagging is a way of saving a website that you like. When you tag a website that you like, others will see it and it can go viral. It’s possible to tag links through Technorati, Digg, and Del, There are also other similar sites to that that you can use in order to promote your website.


Generate Content

Content is king and that applies even today. Your content can be an article, video, audio, or scholarly paper. The important thing is to find something that will catch the attention of your readers.


Spread Your Content

social media content

SMO makes sure that you have to have useful, informative, and quality content for your target market. This is one of the surest ways for your content to spread around and become viral.

Whenever you publish something on the Internet, you have to make sure that it reaches as many people as possible. When your content is out there and loved by so many, you will surely receive backlinks to your site.


Monitor Techniques

When you plan for your SMO, make sure to track them and find out which ones are most effective and which ones aren’t giving the desired results. Develop a strategy where you have a listed set of goals and purposes.

Find the best way on how you can reach out to your target audience and know the best way to engage them. You can sometimes try to reward users when they share your link.

Join in

SMO techniques involve active participation in the conversation about the keyword that you are trying to optimize. Simply posting the articles and sharing them online is not enough. If you want to keep the thing going, you have to share information on other websites. This can help you share even more knowledge with others.


These tips and tricks are going to be helpful as you embark on your journey to social media optimization. By following these techniques, you can drive more traffic to your site.