The goal of social media optimization is to drive traffic from social media sites, social bookmarking sites, and other social platforms to your very own online hub.

Social media optimization is very important because social media has now evolved a great deal and SEO has improved as well. When you have a good social media optimization program, you can drive traffic from referrals on social networking sites and even from search engines.

 

History of Social Media Optimization

Initially, the focus of SMO was to drive traffic from social platforms to your website. Its main purpose today is the same as the goal of SEO, which is to drive traffic to a website.

 

Tips on Improving SMO

In order to achieve the desired results, here are some tips that you can follow and incorporate in your Social Media Optimization plan:

 

• Build a Reputation

By establishing your reputation, you can start in a positive way. This can make you an expert in the field that you have chosen. In order to have a good reputation, you have to make sure that you have original, quality content. This means that you have to do some extensive research so that you can start making a name in the niche that you have chosen.

The reputation that you are going to build will be affected by the way you engage and communicate with others. To improve your reputation, you have to share your content and include others by starting discussions and commenting, as well as by making the impression that you are helpful and pleasant to people. By being of help to others, you can quickly improve your reputation.

 

• Engage Audience and Readers

You have to interact with your audience, which in turn means that you should comment and do plus ones. You cannot be as smart as another person so it is natural that you share the content of other people and comment or provide feedback on those.

Make use of the networks that make it more convenient for people to interact. Your blog may be interesting but some people prefer to interact through communities such as a Facebook group, a Google+ community, LinkedIn, or Twitter. Refrain from letting users create an account on your site because this discourages them from commenting.

A call to action is another important thing that you can add. This subconsciously instructs your readers to do things that are beneficial to you, such as commenting on and posting about your content.

 

• Establish Authority

One way to gain the trust of your readers is by establishing authority on the niche that you have chosen. One way to do this is by using Google Authorship, which allows you to establish yourself as an expert and your profile is shown in search results.

 

• Quality Networks

No matter how many networks you have if they are not helping you at all, then they aren’t of any use. Stick to quality rather than quantity when you build networks. Make sure that you stick with the experts in the area and read what they have to say. Share your ideas with them if there is an avenue to do that.

 

• Right Communities

It is important to know where your audiences linger. There are some platforms that are more effective when it comes to SEO and SMO.

 

• Optimize More

When you are going to optimize your presence, it is important to use quality and reliable tools or plugins. Do not forget the social media icons which allow your readers to share the content that you have posted. Also, encourage them to subscribe to your posts.

 

With these tips, you can be sure that success is within reach.

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