Video Optimization Scenarios

September 23rd, 2020 / Author : TrendiByte

In the world where internet marketing works as a very important means to attract potential customers for your company, having a well-created video presentation about your product could go a long way.

It will also indicate your company’s willingness to adapt to the fast-changing ways to attract people to buy your products. However, the fact remains that this kind of advertising method is still in the stage of infancy, and still faces a lot of problems to fully capitalize on its potential.

 

Thus, Video Optimization techniques appeared in an attempt to improve the untapped possibilities of visual content as a tool for internet marketing.

 

However, you must know that Video optimization is still not a well-developed strategy in terms of gaining the trust of people on the internet to patronize the product you are selling. Because the current limitations on how search engines analyze the contents of these videos when someone makes a query to look for a certain clip on the internet makes it difficult to assess its contents.

The reason is that search engines cannot peek into what is inside files that it shows as a result when a person seeks to find a certain video posted on the web. Instead, search engines only look into the video’s metadata, anchor texts, and inbound links it has to determine the content of the clip is all about.

 

Using Video optimization depends on how you want your target audience to see your video. Depending on the current state of the clip you want to promote, a tip below can help you improve its ranking on SERP’s.

 

  • When you are hosting the videos on your site –

In this scenario, a search engine will attempt to gather all the information they can get from the video you have on your website. This includes the name of the video, its description, and every keyword associated with it. It is also a good practice to keep all of the video clips embedded on your site into one directory so that search engine bot crawlers can easily find them for its search result indexing.

One thing to avoid when aiming for your videos to rank higher on SERPs is to avoid using flash video players as the main tool for your video playback. As search engines will usually bypass your video if uses the aforementioned player as a medium to show an embedded video on your website. Among all others, you should never forget to put a video sitemap on your website, as it will make crawlers pinpoint the location of the video on your site and the important details about it.

 

  • On the occasion that you submit an MRSS or RSS feed of your video to a third party website –

On this case, a video optimization technique you can do is to put everything you can throw at the feed to make it attractive to anyone who will see it. Never forget to add the title, category, keywords, description, and the complete transcript about the clip.

Because including a properly written transcript about your video in the RSS or MRSS feed you submit on those third party websites, search engines can track your clips better, increasing the chance that your advertising efforts reach more audience.

 

  • Using a Video Sharing website to host your visual presentation –

Uploading your videos to websites that host these kinds of content such as YouTube is an intensely beneficial way to have your promotional clips noticed by your target audience. As long as you have made a relevant and appealing title for your videos you have shared on these popular sites. In addition, its description and keywords must also run relevant to the contents of the video clip you have shared, otherwise you risk the chance of having it ranked lower by those site’s search engines. It is also effective that you link your primary website to your video’s description. Doing this will attract qualified traffic to your website for the effort you’ve made to upload and share your video online.

Emergence of Video as a Vital Tool in Online Marketing –

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