June 10th, 2020 / Author : TrendiByte
A lot of useful videos are lost and buried in a vast sea of miscellaneous videos that continue to increase in number. These lost videos are either unsearchable or unrecognized by search engine bots; and the only solution to remedy such problem is to fix the videos’ data and texts. That is where video optimization or video SEO comes in.
In this method, the information that accompanies your video should be enhanced or improved so it can be indexed by search engine crawlers. That information is the data found outside of the video, because crawlers cannot read into the video itself. The readable data are the video titles, descriptions or transcripts, the metadata, tags, and the keywords.
This works by letting the readable data feed the crawlers with relevant words (the keywords) that match search engine keys. When your keywords match the actual search keys, the crawlers will then be able to index your video as a match for that search key and enable the video to surface or appear in the search results.
To know about Video Keywords
This works by entering the titles, descriptions, keywords, thumbnails, categories, and full transcripts of your videos into the feed that you submit.
This where you upload your site’s videos to a third-party video upload site like YouTube. This works by ensuring that you provide all the necessary video information (title, description, and tags), backlinks to related contents on your site, and a video sitemap for the videos that can be found on your website.
If you only uploaded a video on a personal blog that can be accessed by a particular group of people, or if the video is intended to reach only a single person (message video), then optimization is not a necessity. Video optimization is for those videos that are created for the purpose of reaching a target population.
Product videos are created to market a company’s line of products to target customers. The videos could be demonstrations of the products for prospective customers, troubleshooting videos for purchased products, or advertisements for new and upcoming products. These videos need to be viewed, because that is their sole purpose and that is what the creators intend to happen.
Many technical, crafting, and DIY videos are uploaded for the purpose of providing assistance to people who seek help in hands-on projects. These videos are made with effort as the creators went through actual physical labor just to present a good demonstration or step-by-step procedure on particular projects. These videos need visibility in order for their target audience to access them whenever they need the help they require.
This could be therapy videos, exercise videos, or meditation videos that are intended to cater wellness and fitness information for people who seek help but do not have the time or money to go out and avail the sessions they need from professionals.
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