Mistakes to Avoid to Make the Most of Local SEO
Instead of trying to trick search engines to achieve local SEO success, business owners must exert their efforts into making their website better. They must take time to analyze their website and explore the websites of their competitors as well.
These Are The Common Mistakes Every Business Owner Must Avoid in Order To Rank High On Search Engine Results:
Lacking or No Information on the Homepage
Customers and search engines have to understand what the business offers. Business owners must add more valuable content immediately if there is only a banner or slider and a few sentences on the homepage.
Hardly Any Information on Webpages
Visitors check the business website for relevant and helpful information. If the business offers a product or service, their website cannot just say to contact them for more details. Customers today want readily available information so the webpages must be loaded with quality content.
Many websites still use this out-of-date technique for local SEO. The business website is not going to rank anywhere just because there is a listing of a hundred different locations separated by commas on the homepage.
This does not give any relevant information and would not help the website rank in Google. Avoid any spamming practice and instead, fill the website with helpful content.
Poor Title Tags
Around 500 pixels or less than 55 characters are allowed for title tags and anything more would be cut when they are shown in search results.
The title tags must sum up the page and it must not be a large piece of keywords the website is trying to rank for. The main keyword phrase can be placed at the beginning and the name of the business at the end.
On-page SEO carries so much weight, but local SEO is even more important in the success of online marketing. There is no advantage in making a lot of citations if the website does not have local optimization that search engines want to see.
Here Are Some Old But Still Relevant Tips To Have Local Signals On A Business Website:
Include Location in the Title Tag
The title tag is extremely important for SEO, and adding in the location is a valuable sign of local relevance.
Include Location in the H1 Heading
Now, this does not mean it has to be the whole heading. The important thing is to include the location in the page heading.
Include Location in the Content
Way too many websites fail to include location within the website content. Local SEO will not be effective unless there is some information about the local area within the content.
Include the Location in the Alt Text on Images
It can be surprising that a lot of websites do not include alt text. Keep in mind that Google cannot determine what is in the images, so alt text helps better understand the webpage content. Adding in location details can help improve local optimization.
Include Location in the URL
If a business owner can edit the structure of the URL, they must try to include their location in their URL’s. This can go far in giving a more powerful local signal to customers and search engines. If they do this, they just have to set up 301 permanent redirects so the old URL is directed to the new address.
The goal is not just for local SEO, but also to make the business website overall better. The way to go for online marketers to rank their business website is to make it the best in its niche by doing these techniques.