Optimize Your YouTube Video
When you create a video for your Online business and you find it share-worthy, you would definitely want to share it for others to see.
One of the easiest and most popular ways of sharing your video is by uploading it to a video-sharing website like YouTube.
YouTube is the most visited video-hosting website and the second largest search engine next to Google. If there is any good place to share your Video out there, it would definitely be YouTube. Aside from easy sign-up and search functions, YouTube also provides video optimization for every video that is uploaded on their website.
Your video’s visibility, however, will depend on several factors. You can easily upload and share the video immediately after creating it, but its capacity to be searched and found by YouTube viewers can be quite hard to achieve if your video is poorly optimized. Keywords, titles, descriptions, and tags for video optimization are the important factors that you should keep in mind when sharing your videos.
Keywords –
These are words or phrases that will allow your content to be read and detected by search engine bots. It is a passage that will tell YouTube and Google what your video is about and which search keys are related to it.
Your keywords should be placed naturally, which means that it should not look awkward when it is included in your video’s title or description. Selecting the right keywords that match both your Video and the viewers’ search keys will enable YouTube and Google to display your video in the search results.
Title –
This is the phrase that serves as the name of your video and it is also the first to be detected and read by search bots. You may or may not include here the keywords that you have selected for video optimization, but it is always best to have the keyword housed in the video title. If the title will include the keyword, it would be better placed at the start of the title name.
For example, if your video is about cooking noodles using a microwave and the keywords that you wish your video to rank for is “how to cook noodles,” then your title could be written as “How to Cook Noodles in a Microwave” (keywords are placed at the beginning).
Description –
Your video’s description could either be a summary of the video’s story, a transcript of the whole video (if it is a how-to video), or a simple paragraph that describes the video’s purpose. Whatever kind of description you provide, you should ensure that your keywords naturally fit in its body.
You should be able to evenly distribute your keywords throughout the description’s content without making it look awkward. This is important since the description is what the search bots will “read” in order to verify the video title’s relevancy to the search keys used by the viewers.
Tags –
Video tags also play an important role in YouTube video optimization. Other keywords that are relevant to your video but could not possibly fit or be incorporated in the title or description can be used as tags. These could be helpful in categorizing your video in different searches.
There are still other things that you can also do to help improve your video optimization aside from those mentioned above. Using a “sitemap,” for example, allows search bots to detect that your video could also be found on your website; this will open a way for your website to gain visibility. Social sharing is also a big deal; you have to constantly let others know via your social websites that you have a video posted on YouTube and throw them a link to it for instant access.
